EPISODE 69: Diane Conklin, VFL Division 1 Scholarship Athlete to Marketing Champion and Beyond

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Diane ConklinIf you want to get things DONE in 2020, I guarantee you, this show will light a fire under you because that’s what Diane Conklin is known for: lighting a fire in her clients and helping them get stuff (especially marketing) done!

If you’re not in Knoxville (or anywhere in Tennessee or a fan of college sports in the Southeastern Conference – SEC), you may not be familiar with the VFL acronym. It stands for “Vol for Life” (Vol short for Volunteer), meaning Diane was a student athlete at the University of Tennessee, where the Volunteers are the mascot. University of Tennessee athletics are just this short of a religion around here and a VFL is a hallowed soul.

But here’s the thing… being married to a scholarship student athlete I know this to be true – these athletes are very well taken care of during their time at school. The schools want to protect their investment. But everything is about the game they play – Diane played softball and was a champion. Yet, there’s very little emphasis on what happens after the student athlete graduates, eventually stops playing the game, and has to move on with their lives seeking gainful employment.

Growing up on a farm in small town Iowa, Diane was instilled with a strong work ethic, so working hard to Diane Conklin glue your butt to the chair imagesucceed has never been a problem. Today we’ll hear how Diane went from an elite student athlete to becoming a champion marketer – literally winning both an international award and a local Atlanta award for her marketing skills. We met not long after she won the international Marketer of the Year and have been friends ever since for the better part of a decade.

Diane Conklin is an internationally known author, entrepreneur, coach, consultant, marketing strategist, implementation specialist and speaker. Diane is a direct response marketing expert who specializes in showing business owners how to turn their businesses into money making machines using rapid profit acceleration, leveraged
business growth and strategic implementation by integrating their online and offline
marketing strategies, media and methods, to get maximum results from their marketing
dollars with Complete Marketing Systems.

For more than 25 years, as the founder of Complete Marketing Systems, Diane has
been involved in numerous campaigns grossing over $1,000,000.00 several times in her
career and routinely helps people grow businesses to 6 figures, and beyond, in short
periods of time, several times in as little as 90 days.

As a speaker, Diane has shared the stage with the likes of Barbara Corcoran, Joan Rivers, George Foreman, Cal Ripken, Jr., Dan Kennedy, Marie Forleo, and many others – including yours truly. Diane was voted Glazer-Kennedy Marketer of the Year for her innovative marketing strategies and campaigns and was nominated for Atlanta Business Woman of the Year.

She’s got some useful free info for business owners and anyone interested in direct response marketing on her website at Complete Marketing Systems.com.

In case you were wondering, Diane and I have worked closely together over the years and here’s what she had to say about that: