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Now, MEET TODAY’S GUEST:
Steven Black is a Nashville-based entrepreneur who answered my call for a guest who can speak about selling on Amazon. You see,Monday is Prime Day (click for deals: PrimeDay2019), meaning there will be all sorts of sales. And in the media world, when you can talk about something that is current which people are interested in, well, that’s a good thing! I know several people who sell on Amazon for a living, but Steven was referred to me for this show and I think God had my back on this one! I’m thrilled to interview him today.
He’s motivational, educational, and interesting!
Most people outside of the internet marketing world don’t realize Amazon.com isn’t one giant online store. It’s actually more like a shopping mall with lots and lots of little stores inside it, where Amazon runs the “anchor” store and they attract customers to shop at the whole mall, so to speak, with all the other smaller stores inside. Of course the “mall” has it’s own rules and they get a cut of the sales (sort of like a brick and mortar store in a mall might pay a monthly lease, except with Amazon it’s free to sell on, you just pay a percentage of products that get sold). This is the world where Steven Black makes his living, and today he teaches other how to do that, too.
Steven Black has been into marketing for over a decade. He started his career as a professional ballroom dancer, which led to opening a couple of ballroom dance studios. He grew that business well into the 6-figures with digital marketing before being asked by other local small business owners to grow their brands as well. Fast forward several years and he decided to make a move onto the Amazon.com platform where he applied all of his years of digital marketing experience to growing his own brands and the brands of his clients.
Steven founded Unstoppable FBA to fill a problem in the Amazon community. He started posting his marketing tips and strategies in various Amazon seller Facebook groups (and now hosts his own Facebook group about selling on Amazon) and quickly began to get dozens of messages a day from sellers needing help understanding how to market their brands. The more he posted, the more apparent it was that most sellers don’t even think about all of the angles involved in marketing their products, and the expert sellers they are listening to don’t talk much about it.
Unstoppable FBA was founded as a response to this outcry for help. Steven and his team consult amazon sellers from newbie startups to 8 figure monsters and teach better strategies for marketing their brands so that brand owners always have a strategy for continued growth. It doesn’t matter where someone is on their Amazon journey, Steven is obsessed with helping brand owners grow their Amazon businesses and dominating their niche.
Obviously, Steven Black knows a lot about running a business on Amazon, and I’m looking forward to hearing and sharing his story with you!