Episode 3: Rich DeForest, Founder Networking Today International
As a serial entrepreneur, Rich DeForest has created, built and grown multiple companies over the years, always with an eye to his expertise in sales and marketing. He began Fanplicity as a way to help his clients market effectively to the best 20% of their customers using a systematic approach leveraging the individuality of social, digital, and mobile marketing and combining them into one unique system.
In addition to Fanplicity, Rich DeForest is also the founder of Networking Today International, which was started in 2013, at first to increase awareness of local businesses and stimulate the economy of the northwest Knoxville area known as Karns and Hardin Valley.
Rich says, ” I watched a great local restaurant close its doors due to a lack of exposure. Watching this moved me to do everything I could to make sure this would not be the result for any other local business!” With his heart for helping small businesses, his marketing skills and knowledge, and the connections he’s made, Networking Today International is now growing nationwide by leaps and bounds, with more than 45 chapters in 10 states, with a lofty goal of founding 1800 groups by the end of 2018. Rich DeForest and Networking Today International is the sponsor of the first volume and first edition of the “How Did You Get Started” book, due to be published by Felicia Slattery’s publishing company, ParkHill Press, by early September 2018. You can visit any Networking Today International group for free, or if there isn’t a group in your area, start your own group as a permanent leader (including a generous compensation and profit sharing plan), or peruse the directory of businesses who understand and value relationships with people.